Digital Revolution

The Transformation of A&R and the Recording Industry

Presented by

MaurosArt

The internet has undoubtedly revolutionized every aspect of the music industry and talent discovery, big time!  And A&R (Artists and Repertoire) is no exception. Once considered the gatekeepers of talent, and artist development, A&R professionals have had to adapt to the changing dynamics of the digital age. In this piece, we will explore how the A&R scene has transformed since the rise of the internet, examining both the challenges and opportunities that arise in this digital landscape.   

“ The internet has also ushered in a shift in the power dynamics between artists and the recording industry.”

Mo-Zed Dupree

 When it comes to accessing talent the most significant change brought about by the internet is the access A&R pros now have.  The global talent pool is vast and with platforms like SoundCloud, YouTube, TikTok, and other major social media, and digital streaming platforms, emerging artists from every corner of the world can showcase their music and talent to a global audience. This has opened doors for aspiring artists who might have otherwise gone unnoticed.  This has also increased the diversity, competition, and saturation within the music industry. 

 When it comes to evaluating potential artists, the digital age has radically changed how A&R pros work.  Back in the day, A&R pros relied on subjective judgment, instincts, and timing but those days are… read more.

Mo-Zed Dupree

Do you have any thoughts you would like to share regarding this article?  Please leave a comment down below.

Earl Winston Recounts Auditioning

For Barry White’s The Love Unlimited Orchestra

Earl Winston

MaurosArt

Continuing on with Earl Winston’s journey, Earl recounts a pivotal moment in his music career, as he shares his story of auditioning for the legendary Barry White, while still drumming for the celebrated Otis Day & The Knights of “Animal House” fame.

Earl vividly describes the moment he knew he had truly "made it!" When Barry White welcomed him aboard The Love Unlimited Orchestra, Earl felt a wave of validation wash over him, solidifying his position among music royalty.

Check out the interview video here. … and listen to his latest track ‘Her’.

Mastering the Electric Bass Guitar

Maurosart

Mastering the Electric Bass Guitar

So, you’ve decided to embark on a journey into the world of the electric bass guitar. Congratulations! You’re about to enter a realm of rhythm, groove, and sonic exploration unlike any other. Whether you’re drawn to the thunderous pulse of rock, the funky rhythms of soul, or the melodic richness of jazz, the electric bass guitar is your ticket to unlocking the heartbeat of music.

Learning to play the bass guitar is a rewarding endeavor that offers endless possibilities for creativity and expression. But like any musical instrument, it requires dedication, patience, and a solid foundation. In this guide, we’ll cover everything you need to know to get started on your bass journey, from choosing the right instrument to mastering advanced techniques.

Choosing the Right Instrument

The first step in your bass guitar journey is selecting the right instrument. For beginners, it’s essential to find a bass guitar that is comfortable to play and suits your musical preferences. When it comes to choosing the best bass guitar for beginners, there are a few key factors to consider:

· Comfort: Look for a bass guitar with a comfortable neck profile and body shape that feels natural in your hands.

· Quality: Invest in a well-made instrument from a reputable brand. While you don’t need to break the bank, opting for quality craftsmanship will ensure better playability and sound.

· Versatility: Choose a bass guitar that can accommodate a variety of musical styles. A versatile instrument will allow you to explore different genres and techniques as you progress.

Once you’ve found the perfect bass guitar, it’s time to dive into the fundamentals of playing. Read more.

Dennis Sinnott

Do you have any thoughts you would like to share regarding this article?  Please leave a comment down below.

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“The true beauty of music is that it connects people. It carries a message, and we, the musicians, are the messengers.”

Roy Ayers

MaurosArt

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Take The R ’n R Music Quiz!

Answers will be revealed in the next issue of Rhythm ‘n Role. Good luck!

1. What is the name of the famous music festival that takes place in Tennessee, USA? a) Coachella b) Bonnaroo c) Lollapalooza d) Glastonbury

2. What is the term for a musical composition without lyrics? a) Chorus b) Verse c) Instrumental d) Bridge

3. Who was the lead singer of the band Queen? a) Freddie Mercury b) Robert Plant c) Mick Jagger d) David Bowie

4. What is the name of the electronic instrument that produces a range of different sounds? a) Synthesizer b) Sampler c) Drum machine d) Turntable

5. What is the term for a section of a song that is repeated several times? a) Bridge b) Chorus c) Hook d) Outro

Answers to last R ’n R issues Music Quiz. How did you do?
1a, 2c, 3c, 4c, 5c 

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